Meet Our Leadership Team

Get to know the team behind Social Media Resilience®.
A headshot of Abi Edmunds, Founder & Managing Director of Social Media Resilience.
Abi Edmunds
Founder & Managing Director
With a background in behaviour change and digital wellbeing, Abi is the vision behind Social Media Resilience®. You'll find her leading from the front — working directly with partners and implementing programmes. Abi brings a people-first approach to every aspect of the work, blending evidence-based insight with practical tools to help people thrive in a online world.
A headshot of Guy French, Programme Director.
Guy French
Programme Director
Guy leads the strategic growth of the organisation’s commercial and delivery capabilities. With over a decade of experience driving systems change across major sporting events and IT businesses, Guy brings a blend of operational oversight and commercial insight. He ensures SMR remains grounded in day-to-day excellence while building towards long-term, scalable impact.
Ben Edmunds
Education Director
Bringing together real-world classroom experience and business insight, Ben shapes our educational strategy. As a teacher, Ben understands first hand the pressures schools, students and parents face. He ensures that every element of our content is relevant, practical, and immediately applicable.
A headshot of Peter Freeth, Commercial & Strategic Advisor.
Peter Freeth
Commercial & Strategic Advisor
Bringing decades of experience in HR, sales training and strategic development, Peter supports our strategic and commercial strategy. Alongside his corporate background, Peter serves as a trustee of a multi-academy trust, giving him valuable insight into the challenges and priorities of the education sector.

Academic Collaborations

As part of our commitment to research-informed practice, we co-supervise MSc student projects exploring key themes in digital resilience.

Want To Join Us

Want to help shape a healthier digital future? We're a fast-growing team on a mission to change how people live and lead online. Explore our open roles and take the next step in a career that truly matters.
Open Roles
“Jacobs were delighted to host Abi from Social Media Resilience® as a key feature of our European wide Safety Week. The workshop content was informative and thought-provoking and the feedback from our people was overwhelmingly positive. I look forward to working with Abi and Social Media Resilience® in the future.”
John Newman
HSEW Safety Manager | Jacobs

Thrive In A World That Doesn’t Switch Off With Social Media Resilience

We are dedicated to revolutionizing the way individuals and businesses manage their finances. Our team is committed to providing intuitive and innovative solutions that empower our users to achieve financial success.
Speak with us to learn how to transform online ambiguity and pressure into clarity and purpose.
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A group of smiling participants from the National Federation of Women's Institutes stand together at a Social Media Resilience "The Resilient Digital Mindset" stand in front of a screen.
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“91% of educators say social media has had a negative impact on how students treat people in real life.”
EdWeek Research Center survey of 595 U.S. teachers, school and district leaders (Dec 2023–Jan 2024)